Sydney Morning Herald
September 6, 2008
Matthew Mitcham looks like a sponsor's dream: an Olympic gold medal, undeniably articulate and good looking.
Oh, and he's openly gay. Indeed he was reportedly the only gay in the (Olympic) village.
Ian Thorpe made millions in sponsorship but spent years avoiding the much-conjectured subject of his sexuality.
Mitcham publicly outed himself long before Beijing. As a result some marketers say Mitcham's face may never grace a box of children's breakfast cereal as Thorpe's did.
Last week ..NBC apologised amid claims of homophobia after failing to comment on Mitcham's boyfriend, ..as it did for partners of heterosexual competitors. NBC Olympics president Gary Zenkel said "we missed the opportunity to tell Matthew Mitcham's story".
Guess what, I'll show his boyfriend...
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