If Your Gonna Shop, Make It Count...

So the consumerist holiday season is upon us and it seems to be lacking that certain shine as previous economic times brought us. We all work hard for our money, and if you are like my friends and I, you want your money to buy well and some how do well for you or others. That is why I look forward to when organizations like The Human Rights Campaign (HRC) release their annual buying guide. They list the companies that help, support and give back to the GLTB community. If you care, it can give you a good feeling knowing that your hard earned dollars will not be used by a company to help thwart your rights, such as Cinemark CEO Alan Stock. Or how about the vice president of Manhunt, who gave money to McCain's campaign (and no, I've never had a membership on that nasty site!) Look at my friend Dan's blog to read about the Salvation Army and their homophobic actions. Keep informed and keep up the good fight. There is no reason for us to pay people to keep us from our rights. Here are some words from HRC why the guide should be important to you.

Buying groceries? Planning a trip? Making investment decisions?

With the economy as it is, the need to ensure that every dollar spent counts has never been more important. This year hundreds of businesses have earned the right to call you a customer with the commitment they have made to the lesbian, gay, bisexual and transgender community. The Human Rights Campaign Foundation's Buying for Equality guide will help you easily support companies that support equality for LGBT Americans.

Ratings in Buying for Equality are based on the Human Rights Campaign Foundation's annual report card, the Corporate Equality Index. A record 260 businesses scored 100 percent on this year's report, which is a significant increase from the 195 businesses that earned a perfect score last year. From enhanced domestic partner benefits to transgender inclusion in non-discrimination policies, we are seeing a revolution in the American workplace.

More than 300,000 people have used Buying for Equality to make informed choices about their purchases. This year, you can do your part to support fair-minded businesses by requesting or downloading Buying for Equality 2009....

...“With this year’s economy, we need to make sure every dollar we spend goes to businesses that have earned the right to call you a customer,” said Human Rights Campaign President Joe Solmonese. “Every day, we make choices that send a powerful message about our values, our principles and our ideals. We do it every time we make decisions on how to clothe and feed our families or what investments to make. Where we spend and invest our dollars has remarkable potential to positively affect the LGBT community because it reinforces what many companies know: fairness is good business.”

According to a Witeck-Combs/Market Research.com study, the buying power of the LGBT community is estimated to be $759 billion in 2009. During difficult economic times, our nation’s businesses know that every dollar spent by consumers figures into the success of their organization.

Get the Buyer's Guide on your phone. Text SHOP and the name of the company to 30644.